One agency’s secret to designing memorable homepages

By October 12, 2016Business, Design, Website

People have been saying “Don’t judge a book by its cover” for as long as I can remember. But in today’s digital world, does that same rule apply to a website’s homepage?

The first thing you see after you punch in a URL and hit “Go” matters more than ever. It needs to speak to both the customer and to the trends of today. For the customer, is it designed in a way that will appeal to them? Is information easy to find and digest? It is important a site appeals to your visitor because that’s the way they know they are in the right place. To help incite action, you want the information presented to users to feel like it was created exclusively for them.

designing-memorable-homepage-experiencePhoto credit #WOCinTech Chat

 

Identify key goals the user should achieve

 

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Explore your creativity

 

Address the four Cs

 

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Strive for story-driven design

Sample questions to ask your clients

 

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