People have been saying “Don’t judge a book by its cover” for as long as I can remember. But in today’s digital world, does that same rule apply to a website’s homepage?
The first thing you see after you punch in a URL and hit “Go” matters more than ever. It needs to speak to both the customer and to the trends of today. For the customer, is it designed in a way that will appeal to them? Is information easy to find and digest? It is important a site appeals to your visitor because that’s the way they know they are in the right place. To help incite action, you want the information presented to users to feel like it was created exclusively for them.
Identify key goals the user should achieve
Explore your creativity
Address the four Cs
Strive for story-driven design
Sample questions to ask your clients